My Real Job is Being an Artist: How to produce a body of signature art and build the foundation of an art business, by Aletta de Wal M.Ed.
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My Real Job is Being an Artist: How to produce a body of signature art and build the foundation of an art business, by Aletta de Wal M.Ed.
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"My Real Job is Being an Artist" by Aletta de Wal is a thorough common sense guide to the career path, the work and the business side of life as a working artist. * You'll gain tools to create or further develop your own "signature style," which will make your art more memorable and more marketable. * You'll have a framework to build up your level of art production, so you can keep inventory levels high as demand for your work grows. * You'll understand exactly what to expect as you enter and move through each of the three career stages of being a professional artist. * And while it's not the sexiest part of being an artist, you'll also learn how to set up and manage your art business -- from record keeping and inventory systems, to tax and liability issues. (Oh the joy of deducting expenses!) The contents of "My Real Job is Being an Artist" are based on real world experiences - Aletta's and the thousands of artists she's had the pleasure and good fortune to know through her role as artist advisor for Artist Career Training. Aletta de Wal makes the business of art simpler and art marketing easier so artists can make connections and make sales. (And go back to making more art.)
My Real Job is Being an Artist: How to produce a body of signature art and build the foundation of an art business, by Aletta de Wal M.Ed.- Amazon Sales Rank: #1150665 in Books
- Published on: 2015-09-07
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .72" w x 6.00" l, .94 pounds
- Binding: Paperback
- 318 pages
Review "Even if you only read the third section this book, 'The Basics of an Art Business,' you would be well on your way to a successful career in the arts. But wait, there are two other outstanding sections filled with everything you need to know to grow your business and build your career. This is a must read if you are serious about your success." ~Lee Silber Award-winning author of the Business Books For Artists series Founder of Creative-Lee Speaking, creativelee.com
About the Author Aletta de Wal makes the business of art simpler and art marketing easier so artists can make connections and make sales. (And go back to making more art.)Equal parts artist, educator and entrepreneur, Aletta has worked with over 4000 artists in groups and 450+ individually. Her clients agree that she inspires them to do the work to be successful, provides the detail to take specific action and supports them through the ups and downs of life as a working artist. To provide high quality Artist Career Training programs, services and products, Aletta draws on her acknowledged experience in learning design, workshop delivery and performance improvement for corporations and small businesses. She also uses the eyes of an artist, the ears of a good listener, the words of a writer and a sense of rhythm. (Fun fact: Aletta began to learn to play electric bass 3 years ago.)To learn more about Aletta's work, please watch the video here: artistcareertraining.com (To see her on stage please click here and post a note about your favorite bass riff: facebook.com/aletta.dewal.9)
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Most helpful customer reviews
3 of 3 people found the following review helpful. Informative Read with Insight into the Art Industry By Belle I would classify myself as an amatuer artist (according to the defintion in this book). I have some talent. While this book does a good job of making me consider selling my art, I do not think that I have the dedication it takes to be a professional. This book truly is the textbook for the art business. I would have rated this 5 stars if I felt that it was more applicable to my experience. I suppose that it is not what I expected. I would highly recommend this (and have recommended this book) to my friends that are artists. It was an informative read with plenty of insight into the art industry. The author is obviously very knowledgeable and does make the information accessible to all.I received a copy of this book for a fair and honest review.
2 of 2 people found the following review helpful. Being an artist can be a full time job! By Betty Yoder Being an artist can be a full time job! I paint! But ... I couldn't imagine making it my full time, real job, until after reading this book. Using the good information in this book, it can be done. I like the phrase that art is purchased, not sold. How true that is. We buy a painting or another work of art because we like it, not because someone is trying to sell it to us. I don't know that anyone could sell me a work of art if I didn't really want it. Most art doesn't appeal to everyone, but properly displayed and marketed, most anyone with artistic talent can make it their life's work.The information in Ms. de Wal's book is enough to give confidence to an artist to try selling their work. Shows and galleries are explained and the ins and outs of shows and pricing are shared. Juried shows, art advisors, gallery dealers and more are detailed to "get your foot in the door" to selling work. Inventory, tax information, licensing, etc. are so well spelled out that this is invaluable to any artist in any medium.This is like an encyclopedia of making art a career and not a book to be read lightly, but read and reread as goals change. As a reference book to be used by a beginning artist or a required text for classes both professional and casual painting classes, I certainly would recommend this.I received a free copy of the book in exchange for an honest review
2 of 2 people found the following review helpful. Details were laid out with an easy to follow instructions and it made it seem as ... By Elizabeth This book is a tell all for any budding artist. It goes into every detail and then some. How to make a career and sell your art work. I found this book to be very detailed oriented . For someone who does not delve into Art it was a bit overwhelming and yet, it kept my interest. Details were laid out with an easy to follow instructions and it made it seem as if the Author truly cared about this subject matter, Explaining this in as much detail as possible on how to succeed in the business of Art. Truly a book for anyone who is trying to break into this business.
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